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First Look: Paul & Shark collaborates with Nick Wooster

Italian lifestyle brand Paul & Shark has collaborated with former Neiman Marcus men’s fashion director Nick Wooster for its spring 19 collection.

The collaboration launches on 25 February. It reworks Paul & Shark’s classic styles and is designed to target a more fashion-conscious customer.

Key pieces include the brand’s trademark blue sweater, which has been resized and remade in nylon, and given fluorescent details. Coats in the collection are reversible.

Wooster has more than 30 years of industry experience, and has held senior positions at Polo Ralph Lauren as well as at Neiman Marcus. He most recently serving as senior vice-president of American retail chain JC Penney from 2012 to 2013.

He founded his own agency, Wooster Consultancy, in 2001.

Wholesale prices range from £59 for a T-shirt to £473 for a coat. tomh@fourmarketing.com

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