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First look: Urban Outfitters launches in Central Europe

US fashion and lifestyle retailer Urban Outfitters is to open its first store in Central Europe in Warsaw, Poland.

The 9,300 sq ft flagship will be located in Elektrownia Powiśle shopping centre.

Urban Outfitters currently operates in 11 Western European countries and has 30 stores in the UK, plus more across Austria, Belgium, Denmark, France, Germany, Ireland, Italy, the Netherlands, Spain and Sweden.

Emma Wisden, managing director of Urban Outfitters Europe, said: “Our ultimate goal is to offer customers a unique experience both in terms of our product and the environment we create to showcase it. Poland is a thriving nation that we feel we will work well with and enjoy the experience that we can create.”


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