Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We use cookies to personalise your experience; learn more in our Privacy and Cookie Policy. You can opt out of some cookies by adjusting your browser settings; see the cookie policy for details. By using this site, you agree to our use of cookies.

Fourth year of growth for Helly Hansen

Norwegian outdoor brand Helly Hansen recorded an increased revenue growth of 29% to NOK 3.7bn (£3.3bn) in the year to 31 December 2018.

Over the period Helly Hansen continued its focus on core categories and products, brand development and product innovation. It has also built a “stronger” in-house capability across product design, R&D, sourcing, logistics, digital, and ecommerce.

Meanwhile, operational EBITDA rose to a record level of 37% between 2014 and 2018. 

The acquisition of Helly Hansen by the Canadian Tire Corporation was announced in May 2018, and completed in July 2018. It came after Helly Hansen acquired British apparel and footwear brand Musto in 2017

Paul Stoneham, CEO of Helly Hansen, said: “The team delivered a strong year during a period of substantial change. We have successfully continued building a more consumer-centric, focused and financially strong company through investing in brand development and innovation funded by increased operating leverage.

“Our 2019 outlook is positive based on an accelerating direct to consumer business and a strong wholesale order book driven by robust performance across North America and Europe.”

Founded in Norway in 1877, the brand’s outerwear, base layers, sportswear and footwear collections are sold in more than 40 countries worldwide. 

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.