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Exclusive: Further redundancies at Karen Millen

All pattern cutting roles at Karen Millen and Coast have been placed into consultancy following Boohoo’s acquisition of the two brands, Drapers understands. 

The in-house atelier team was told of the news on Monday. 

Those involved were offered redeployment opportunities at Boohoo’s headquarters in Manchester, a source close to the situation told Drapers. 

Boohoo acquired the online business and IP rights of Karen Millen and Coast earlier this month. At the time 62 redundancies were made. 

Drapers understands that the roles still employed at its London head office include garment technicians, product development, design and buying. 

Boohoo will relaunch Coast and Karen Millen’s online offering on 1 October. Boohoo declined to comment on the reported redundancies.

Readers' comments (1)

  • Boohoo should not underestimate how important the pattern-cutters are to the Karen Millen / Coast brand.
    Fit, attention to detail and in-depth technical processes largely contribute to the brand's USP - especially being at premium level.
    If these pattern-cutting skills are not replaced and quality standards are not maintained- there may be the danger of losing loyal customers.
    However, they may gain new customers - but one wonders if Boohoo would have to eventually lower the Karen Millen /Coast price points.

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