Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We use cookies to personalise your experience; learn more in our Privacy and Cookie Policy. You can opt out of some cookies by adjusting your browser settings; see the cookie policy for details. By using this site, you agree to our use of cookies.

Google launches fashion supply chain tool

Google has partnered with luxury brand Stella McCartney and fashion innovation consultancy Current Global to develop a new supply chain tool.

The tool has been designed to help companies add visibility to their supply chain at the raw material stage. 

It uses data analytics and machine learning on Google Cloud to give brands a more comprehensive view into their supply chain, particularly concerning cotton and viscose production.

The project was announced at the Copenhagen Fashion Summit this week, and is set to launch early next year. 

In a post on Instagram, chief innovation officer at Current Global, Rachel Arthur, said: ”Currently, there exists little to no visibility of this tier, while simultaneously it is responsible for the largest amount of environmental damage most items of clothing hold.

”With this tool, fashion brands will be able to better understand the cost to nature of their raw materials by measuring key factors such as air pollution, water scarcity, greenhouse gas emissions and more in near time.”

She added: ”Our ultimate aim is to create an open industry-wide tool by working with fashion brands, NGOs and industry bodies.”




Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.