UK footfall is expected to rise by 4% over the daily average on Halloween, retail intelligence firm Shoppertrak has reported.
Sales of Halloween purchases are expected to rise 5% year on year to £420m in 2018, research agency Mintel suggests.
Halloween is now the third-largest seasonal shopping event in the UK, after Black Friday and Christmas. Google Trend data shows UK online searches for “Halloween” have grown by 40% over the last five years.
UK and Middle East and Africa director at Shoppertrak Steve Richardson said: “Many retailers now consider Halloween as the kick-off for the critical Christmas shopping season – with the ‘Halloween halo-effect’ seeing those who perform strongly over Halloween transitioning well into the peak trading period.”