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In The Style: ‘Anyone can start up’

Adam Frisby, founder and director of fast fashion etailer In The Style, gave advice to delegates at Drapers Digital Festival on how to foster and maintain a start-up culture when the business starts to scale up.

Founded in August 2014 as a small online start-up, In The Style now employs around 110 people and operates a 30,000 sq ft headquarters in Salford.

In conversation with Drapers’ deputy editor Kirsty McGregor, Frisby explained what the first few important roles he had to bring to the business were.

Frisby said: “The first person to employ was my partner, who came in to help out and he’s still here now. It was an important decision for me bringing in someone to the business I could trust.

“I’ve never recruited ont he basis of degrees and qualifications – it’s always been about recruiting passionate people with a good work ethic. We’ve hired people before who came to the business and didn’t understand the passion of what we’re doing.”

He added: “Employing a chief operating officer has been a game-changer for me, he oversees IT, operations and logistics.

Frisby went on to give advice to listeners looking to start-up their own business:

1. Anyone can start up

2. Follow your gut instincts

3. Find uniqueness in an overcrowded market

4. Be relatable and relative

5. Stick to your values

6. If mistakes are made, pick yourself up and dust yourself off

Meanwhile, the next steps for In The Style are:

  • Collaborations: Frisby said there are five or six big partnerships coming up
  • Focusing on international
  • Sustainability – fast fashion has come under the microscope recently – looking at recycled fabrics, more ways to wear
  • Educate people to purchase one item and get more than one wear out of it
  • Introducing curve lines

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