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Industry urged to give further clarity on sustainability

Consumers want brands and governments to be doing more about the social and environmental impacts of garment manufacturing and production, according to new research conducted by Fashion Revolution.

The online poll of 5,000 people across the UK, Germany, France, Italy and Spain found that 68% of people think that fashion brands and governments have a responsibility to ensure that clothing is ethically and sustainably produced.

According to those surveyed, 78% felt that fashion brands should be required by law to protect the environment at every stage of the manufacturing process and 72% felt they should provide information on the environmental and social impacts of the business alongside disclosure on workers’ pay.

72% of people said that fashion brands should do more to improve the lives of women making their garments.

Environmental factors were most important for those surveyed and 88% of people listed environmental protection as a top priority when considering issues covered by the UN’s Sustainable Development Goals for 2030. The goals addressed were global poverty, climate change, environment protection and gender equality.  

Data shows that consumers want more clarity on the origins of their clothes. 67% want to know where product materials come from and 59% of people would like to know how their clothes are manufactured. Over three-quarters of consumers surveyed think that fashion brands should publish which factories are used to manufacture their clothes.

The research comes as parliament’s environmental audit committee investigates the social and environmental impact of disposable fast fashion and the wider UK industry.  

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