Online menswear retailer Jacamo has launched voice shopping on Amazon’s Alexa.
Customers will be able to search the retailer’s app using their voice. The app features brand ambassador Freddie Flintoff’s voice.
The service is available on devices including the Amazon Echo, Echo Dot, or Amazon Tap.
Chief information officer at parent company N Brown Group, said: ”Customers are increasingly using voice commands in their everyday lives to check the weather, play music, or find out the latest news.
“With more than 6,000 products on site at any one time, we need to make it easy, and fun, for our customers to shop with us.”