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Klarna brings ‘buy now, pay later’ to stores

Payment provider Klarna is rolling out its “buy now, pay later” options in store as well as online. 

It is currently available at 1,200 retailers worldwide, including Samsung, Game and jeweller Thomas Sabo. 

The company said it is in talks with fashion retailers about introducing its alternative payment methods in store but refused to disclose who. A spokeswoman added that the in-store offer will continue to be rolled out “gradually” throughout 2019 but has no specific dates as of yet.

Klarna hopes the change will support the needs of multichannel clients, as it states “the majority of retail transactions in the UK still take place in store”.

Using a mobile phone, consumers can pay through Klarna by scanning a QR code or email/text message payment link, and have the following choices:

  • Pay one lump sum up to 30 days after purchase
  • Pay in three equal monthly instalments
  • Pay across a six-to-26-month payment plan, for higher-cost items

Klarna general manager Luke Griffiths said: “Shoppers want more control over their buying experience… [Klarna] is now bringing more payment flexibility to the in-store environment, so shoppers can move smoothly through the purchase journey whether they choose to shop online or on the high street.”

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