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LF Intimates sold to Pour Moi

LF Intimates, the owner of swimwear and lingerie brands Charnos and Lepel, has been sold to British swimwear, nightwear and lingerie brand Pour Moi for an undisclosed sum. 

The purchase comes less than a year after LF Intimates was sold to buyers Robert Schneiderman and Barry Knight, who also lead Retail Restructuring, a business specialising in turning around UK and European retail businesses.

However, according to one source the purchase in April 2018 “didn’t work out for them” and the business has since been sold to Pour Moi. 

Pour Moi managing director, Michael Thomson, told Drapers: ”We feel the fit of the brands is perfect for Pour Moi, expanding our product portfolio, distribution both in the UK and abroad, and target customer demographic. When I started Pour Moi I always felt that in order to be a significant player in the lingerie industry you have to have a product portfolio that speaks to as many potential customers as possible, much like Marks & Spencer’s do. We can achieve this at a much faster rate, especially with the purchase of Charnos Lingerie, a brand that has 60 years of heritage”.

Thomson added that Pour Moi’s Brexit strategy is to “wait and see”. 

He said: ”We have significant stocks in the UK to help us through any disruption and our European sales and production are not significant.”

Lepel London was nominated for the Lingerie Brand of the Year award in the Drapers Awards 2017.

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