Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We use cookies to personalise your experience; learn more in our Privacy and Cookie Policy. You can opt out of some cookies by adjusting your browser settings; see the cookie policy for details. By using this site, you agree to our use of cookies.

LF Intimates sold to Pour Moi

LF Intimates, the owner of swimwear and lingerie brands Charnos and Lepel, has been sold to British swimwear, nightwear and lingerie brand Pour Moi for an undisclosed sum. 

The purchase comes less than a year after LF Intimates was sold to buyers Robert Schneiderman and Barry Knight, who also lead Retail Restructuring, a business specialising in turning around UK and European retail businesses.

However, according to one source the purchase in April 2018 “didn’t work out for them” and the business has since been sold to Pour Moi. 

Pour Moi managing director, Michael Thomson, told Drapers: ”We feel the fit of the brands is perfect for Pour Moi, expanding our product portfolio, distribution both in the UK and abroad, and target customer demographic. When I started Pour Moi I always felt that in order to be a significant player in the lingerie industry you have to have a product portfolio that speaks to as many potential customers as possible, much like Marks & Spencer’s do. We can achieve this at a much faster rate, especially with the purchase of Charnos Lingerie, a brand that has 60 years of heritage”.

Thomson added that Pour Moi’s Brexit strategy is to “wait and see”. 

He said: ”We have significant stocks in the UK to help us through any disruption and our European sales and production are not significant.”

Lepel London was nominated for the Lingerie Brand of the Year award in the Drapers Awards 2017.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.