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Lingerie brands cancel spring 19 orders

Swimwear and lingerie brands Charnos and Lepel have cancelled their spring 19 orders after being sold to lingerie brand Pour Moi, Drapers can reveal.

Pour Moi bought Charnos and Lepel owner LF Intimates earlier this month for an undisclosed sum.

Spring 19 orders for Charnos, Lepel, Lepel Swimwear and Lepel London were taken from stockists but never went into production. The new owner has offered Pour Moi as an alternative to “fill any holes” in customers’ stock.

Lepel’s core range “continuity stock” will be delivered between May and June, and the autumn 19 collection will be launched as normal.

However, Lepel London, which is stocked by Asos, has been discontinued from autumn 18 onwards.

Pour Moi managing director Michael Thomson said: “As soon as we took over the company, we made sure that everyone knew the situation. We told stockists [on 15 January] that they will not be receiving the spring 19 collection. Lepel London is not successful for the company and loses money. We won’t be continuing with this brand.”

He added: “As with any brands that fall on hard times it is imperative that we get things back up and running as quickly as possible, and are very appreciative of all the support and loyalty the customers give.

“The team at both Charnos and Lepel have been through a very tough few years with constant redundancies and difficulties faced. We are very excited that they are now part of the Pour Moi family and looking forward to building the business back to its former glory.

“Pour Moi is expanding at a rapid rate, achieving 50% year-on-year growth in the last three months. We have the resource and capabilities to ensure that we can achieve the same at both Charnos and Lepel.”

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