Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We use cookies to personalise your experience; learn more in our Privacy and Cookie Policy. You can opt out of some cookies by adjusting your browser settings; see the cookie policy for details. By using this site, you agree to our use of cookies.

Losses widen at Thomas Pink

British shirtmaker Thomas Pink’s operating losses widened by 20% to £23.5m in the year to 31 December 2018. 

Turnover decreased by 41.6% to £15.4m in the same period. Gross profit increased by 91% to £14.5m. 

The brand re-launched in November 2018. The company said “as a result, turnover for 2018 only benefited from six weeks of the new strategy”. 

During 2018 and continuing throughout 2019, the company initiated the agreed strategic objective to: elevate the brand to the “highest levels of product quality”, deliver “exceptional” client experience, assess store profitability, resulting in the closure of unprofitable doors and roll out a new store concept to the retained store portfolio, open an internal shirt production facility in London and invest in communications to foster brand awareness. 

In April this year, Thomas Pink rebranded to Pink Shirtmaker, and said it is repositioning as a more upmarket brand, introducing higher-end finishing, reining in discounting and pushing up its price-points. The brand, which is owned by LVMH, said it had become associated less with Jermyn Street and more with convenience.

Founded in 1987, the brand was named after 18th-century London tailor Thomas Pink.





Readers' comments (3)

  • Come on Drapers! There's clearly a typo with these numbers. Please clarify. Thank you

    Unsuitable or offensive? Report this comment

  • Hi David, the figures were lifted from their latest accounts on Companies House, which had been audited by a firm called Constantin:

    Unsuitable or offensive? Report this comment

  • Thank you for double-checking. The numbers certainly hint towards a bizarre performance, and are worth investigating...

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.