Kidswear and nursery brand Mamas & Papas has opened its first concession in a Next Home.
The 2,500 sq ft concession opened on 22 November at the Cribbs Causeway retail park in Bristol.
More concessions are planned, but the locations have not been divulged.
Retail director Steve Abse said: “We identified Next as a strategic partner, not only to broaden our distribution and geographic reach, but also because we have a strong overlap between our shared customer base of expectant parents, new parents and grandparents.”
Mamas & Papas has refurbished six of its stores this year, and opened new concept stores in Glasgow and Liverpool last year.