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Marks & Spencer debuts Soho pop-up

High street chain Marks & Spencer has opened a menswear pop-up, Mike & Tom’s, in London’s Soho until 28 September.

Named after the retailer’s founders Michael Marks and Thomas Spencer, the shop showcases the “very best” of the M&S autumn 19 menswear range, including suits, outerwear, trousers and footwear.

It is managed by existing staff and designed to demonstrate the “product improvements that M&S menswear has made over the past year,” M&S said.

The collection focuses on contemporary wearable style, and M&S hopes trend-led pieces such as a corduroy jacket and checked print trousers will encourage customers to “think differently about the brand and the relevance of its offer”.

Menswear director Wes Taylor said: “Mike & Tom’s isn’t just a pop-up shop to showcase our newest collection, it demonstrates the direction of menswear at Marks & Spencer. We want to see more men giving M&S a try this autumn and seeing us as a brand for them.

“Men are more style conscious and want more from their wardrobe than ever before – we know there’s lots to do in M&S menswear and we’re looking forward to hearing our customers’ feedback.”

Readers' comments (2)

  • Haven't been in yet but this looks like a great idea, hopefully away from the mediocrity and towards a bit of creativity.

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  • I’m certain it looks great but for M&S to regain their market share they should concentrate more on the Solihull’s, Stockton and Sidmouths of the country..... that’s their volume sales area.

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