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Master Debonair gets go ahead on flagship expansion

North-east England-based independent menswear retailer Master Debonair is expanding its 1,000 sq ft flagship store in East Boldon, Tyne and Wear. 

The retailer has acquired the building adjacent to its current store at 8a Station Road, and will be expanding into all three floors.

Founder Simon Whitaker told Drapers about his plans for the store: “We’ll double the ground floor retail space as part of phase one. 

“We’ll expand our existing product categories but we will start to grow our casual range that compliments our tailoring to give us a smart casual look.

”We’ll also look at other product categories to start to fill a gentlemens suitcase such as accessories.

“The original shop may get a little facelift as we’ll re-lay out the ground floor.” 

He added: “As part of phase two, we are then looking at another private showroom on the 1st floor for private appointments, plus the possibility of men’s grooming.

“Phase one should be completed by end of May, then we’ll hopefully get phase two completed a few months after.”

Whitaker added: “The renovation will make the instore experience better than it already is. I’ve no doubt there’ll be some quirky things coming along.”

Master Debonair is also close to securing its third location, in the north-west of England. 

It comes after the retailer opened its first London store, at 49 Commercial Street in Shoreditch on 16 November. 

The 1,100 sq ft store, near Old Spitalfields Market, carries Master Debonair’s entire range of suits, overcoats, footwear and accessories. Brands stocked include Scotch & Soda, Marc Darcy and Fratelli.

A team of 28 now works across the two stores, and the head office and warehouse in Boldon.

Master Debonair was shortlisted for four Drapers Independents Awards in 2018, having been named best new business in the awards in 2017. 

Read our interview with Master Debonair CEO, Simon Whitaker, here. 




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