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Master Debonair opens in London

North-east England-based independent menswear retailer Master Debonair will open its first London store at 49 Commercial Street in Shoreditch, next week. 

The new 1,100 sq ft store, near Old Spitalfields Market, will carry Master Debonair’s entire range of suits, overcoats, footwear and accessories. Brands stocked include Scotch & Soda, Marc Darcy and Fratelli. 

Two further stores are planned to open in 2019, the locations of which will be announced soon. The store roll-out is expected to increase current turnover from £2m to £6m in 2019.

The company was founded by husband-and-wife team Simon and Eve Whitaker two years ago with the East Boldon store in Tyne and Wear. They have added two new staff members, to their current team of 25, and expect to hire a further three in the first quarter of next year. 

Master Debonair will also launch an own-brand collection of six suits next month. The range will initially launch only in own stores. A three-piece suit will retail at £200. 

Eve Whitaker said: “After spending a lot of time at Pitti Uomo show in Florence researching menswear trends and fabrics, we will launch our own Master Debonair brand suits next month.

“We have also recently introduced children’s suits, home and gifts, and dog accessories in response to customer requests, and are now seeing more women come in for our classic tailored suits, too, which is exciting.”

The London store will open on 16 November.

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