British womenswear brand Mint Velvet is opening a 1,493 sq ft store in the McArthurGlen’s Designer Outlet Ashford on 15 March, Drapers can reveal.
The brand said it is increasing its presence in the UK and internationally through the opening of strategically located stores and concessions, as well as product category expansion.
Mint Velvet opened a 1,200 sq ft store on 15 February in Thame, Oxfordshire. It also launched a store in Petersfield, Hampshire, on 5 October, followed by Clarks Village in Street, Somerset, in November.
It now trades across 136 locations in the UK, including stores, concessions and outlets.
It will create around 500 new jobs and bring in 50 more luxury brands. Once the £90 million extension is complete, the outlet will be home to more than 130 stores, restaurants and cafes.
Last year Mint Velvet co-founder and chief executive Liz Houghton picked up an OBE for services to business and charity.