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Miss Shoes falls into administration

Online footwear retailer Miss Shoes fell into administration on 15 January. 

It appointed Matthew Howard and Stuart Morton of chartered accountants Price Bailey as joint administrators on Tuesday last week and stopped trading on the same date. 

The Norwich-based business traded online as FYFO (Fuel Your Fashion Online). Miss Shoes started as an Ebay shop in 2007, selling men’s, women’s and children’s footwear. 

Directors Monica Lott and Martin Lott later renamed the company as FYFO and launched its website, which features brands including Birkenstock, Geox and Joules. 

It has a team of 20 staff, its website indicates. 

Miss Shoes and Price Bailey have been contacted for comment. 









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