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Missguided opens in Vietnam

Missguided has opened its first store in Vietnam, at the Saigon Centre mall in Ho Chi Minh City.

It comes after the etailer closed its loss-making flagship in Westfield Stratford City at the end of February. Its store in the Bluewater shopping centre in Kent remains open. 

In its most recent results, Missguided reported an operating loss of £37.7m for the 53-week period to 1 April 2018, down from a profit of £580,000 in 2016/17.

The business cited “premature” investment in fresh management and “significantly too large” retail store proposition for an “extremely challenging” year.

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