Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We use cookies to personalise your experience; learn more in our Privacy and Cookie Policy. You can opt out of some cookies by adjusting your browser settings; see the cookie policy for details. By using this site, you agree to our use of cookies.

Missguided opens in Vietnam

Missguided has opened its first store in Vietnam, at the Saigon Centre mall in Ho Chi Minh City.

It comes after the etailer closed its loss-making flagship in Westfield Stratford City at the end of February. Its store in the Bluewater shopping centre in Kent remains open. 

In its most recent results, Missguided reported an operating loss of £37.7m for the 53-week period to 1 April 2018, down from a profit of £580,000 in 2016/17.

The business cited “premature” investment in fresh management and “significantly too large” retail store proposition for an “extremely challenging” year.


Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.