Mulberry has kicked off its #MulberryLights festive campaign, which “celebrates how light, colour, shapes and people come together to create a modern British Christmas”, with interactive, in-store experiences.
Mulberry is encouraging customers to share their images using the campaign hashtag to win prizes.
In a partnership with innovation consultancy TheCurrent, the prizes will be dispensed by in-store vending machines in a bid to drive footfall. The top prize of a £1000 gift card will be won by one customer each day. Smaller prizes include small leather goods, festive chocolate and stickers. Each participant will also be offered the opportunity to enter a further prize draw to win a £5000 gift card.
Customers who use the #MulberryLights can win prizes from the in-store vending machine over Christmas
The vending machine will tour around Mulberry’s UK stores between now and 2 December starting at the London Regent Street Flagship and visiting Leeds, Manchester and Edinburgh. Shoppers will also notice stickers, posters and projections around London, Manchester and Edinburgh encouraging them to share their #MulberryLights moments.