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New womenswear indie opens

A womenswear independent called Storm Fashion has opened in Ribble Valley, Lancashire this week, with the help of the Jo Davies, owner of Wilmslow-based independent Black White Denim. 

Founded by sisters Danielle Fogarty and Claudia Fogarty, the store at Unit 9, York Street in Clitheroe, launched on 1 May. 

It sells around 15 brands, including Anine Bing, Finders Keepers, Wildfox, Couture Club, Le Specs sunglasses, LNA, J Brand, American Vintage, Boyish and Keepsake. 

Retail prices range from £40 for a T-shirt to £420 for a leather jacket. 

Davies recently started offering consultancy services to small businesses and helped the Fogarty sisters build Storm Fashion and launch the store. 

Danielle Fogarty said: “We opened the doors to Storm on 1 May and are already so overwhelmed with how well it is going. We have had so much support along the way, which has helped us to be in the position we are now – in particular, one lady who believed in us from the start and helped create this dream we have now.

“We went to visit Jo’s shop Black White Denim in Wilmslow one morning last April, just for a casual Saturday morning shop. We told her how much we loved her shop and that it was a shame we had nothing like it round Clitheroe.

“From then on, Jo became a consultant to us and guided us through this whole journey making sure we didn’t make many mistakes along the way and helped us build Storm Fashion. Jo put us in contact with all the right suppliers and helped bring our vision to life.”

Davies said: “As well as running Black White Denim, I now also offer small-business consultancy helping people who have no prior experience in retail realise their dreams.

“I consult on everything from location hunting to writing a business plan, sourcing brands, setting buying budgets, merchandising, shop fitting, branding, social media marketing and more. I started working with Storm Fashion last year and in just over 12 months they launched their own boutique. It’s been very exciting.”

Read the Drapers Interview with Jo Davies here

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