High street chain Next was searched 82 million times on Google from May 2018 - April 19, making it the most searched brand in the UK.
Of the 972 fashion brands analysed, New Look took the biggest hit as searches fell 33% from 66.3m in 2015/16 to 44.5m in 2018/19, however is still came in at fifth position overall.
With a 1007% increase, fast fashion brand Oh Polly was the fastest growing brand with searches rising from 335,810 in 2015/16 to 3.72m in 2018/19.
Searches for young fashion brand Nasty Gal were up 598%, making it the second-fastest growing brand, followed by sportswear brand Champion, where searches rose 581%.
The research also revealed that fast fashion was “by far” the most searched category in the UK from February ’15 - April ’19. Searches for department stores followed, with particular interest in John Lewis and Debenhams, followed by Amazon which came in third place.