Next will now sell F&F, Tesco’s fashion brand, via its ecommerce site.
The spring 19 collection went on sale this week on Next’s website. The launch is initially limited to womenswear products for sale internationally and in the UK. An extended range will be considered for later in the year.
A Tesco spokesperson said, “F&F is going from strength to strength at the moment and we welcome this exciting opportunity of working with Next so even more customers can enjoy our fantastic range of clothing.”
This is not the first time the two retailers have joined forces. In November 2017 Next launched a one-off shop-in-shop at the supermarket’s Surrey Quays Extra store.