Nike and Adidas are the latest retailers to open new stores at London’s O2’s Icon Outlet.
Set to launch in July, they will each sell a selection of footwear, sportswear and activewear.
Icon leasing director Marion Dillon told Drapers that the announcement will “satisfy the fashion-forward demand of the Icon’s consumers”.
Fashion sample sale retailer Showcase will also open its doors at the Icon this summer, where it will hold members-only events throughout the year.
Talking to Drapers exclusively, Dillion confirmed that 81% of the Icon’s retail space is now open, being fitted out or under offer. It opened in October 2018.