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Nike to stop supplying some independents

Nike has reportedly warned independent retailers that it will stop supplying them by 2021 in attempt to bolster its profits.

According to The Sunday Times, which claims to have seen a letter sent by the sportswear giant to “dozens” of independent retailers, Nike said “their way of stocking its goods was ‘no longer aligned’ with Nike’s distribution strategy.”

It adds that supply contracts could start to end in 2020 and would be fully terminated by 2021.

The move is believed to be led by chief executive Mark Parker, who wants to minimise the company’s number of stockists and send business to its website and own stores instead.

Readers' comments (4)

  • Arrogant halfwits. These conglomerates quickly forget who put them where they are.

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  • Restrictive practise? I hope Nike get taken to court and lose.

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  • darren hoggett

    Any brand that wants to copy Nike will regret it, as I believe will they.

    A very dangerous move as the theory that the consumer will migrate to the brands store/website by negating other outlets is one of delusion.

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  • This is exactly what 'Four Marketing' (25% owned by Mike Ashley) are doing with 'Stone Island' Accounts, closing what they see as not good enough Accounts giving 6 months notice and putting all the resources into Flannels Accounts, owned by Mike Ashley!!
    They are going to do the same with C.P Company Accounts, watch this space!

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