Max Azria, founder of fashion house BCBG Max Azria, has died at the age of 70.
The Tunisian designer is believed to have died from lung cancer in hospital in Houston, Texas.
The company confirmed his death in an Instagram post: “We are deeply saddened to learn of the passing of Max Azria. Max was a true visionary who defined the contemporary fashion category.
“BCBG stands for ‘bon chic, bon genre’ or ‘good style, good attitude,’ which reflects the legacy of the man himself, one we are committed to preserving in his honour. Our deepest condolences to the Azria family.”
Azria launched BCBG Max Azria in 1989. He left in 2016 and the group filed for bankruptcy a year later. It was later sold to Marquee Brands and Global Brands Group.