Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Obituary: BCBG founder Max Azria has died

Max Azria, founder of fashion house BCBG Max Azria, has died at the age of 70. 

The Tunisian designer is believed to have died from lung cancer in hospital in Houston, Texas. 

The company confirmed his death in an Instagram post: “We are deeply saddened to learn of the passing of Max Azria. Max was a true visionary who defined the contemporary fashion category.

“BCBG stands for ‘bon chic, bon genre’ or ‘good style, good attitude,’ which reflects the legacy of the man himself, one we are committed to preserving in his honour. Our deepest condolences to the Azria family.”

Azria launched BCBG Max Azria in 1989. He left in 2016 and the group filed for bankruptcy a year later. It was later sold to Marquee Brands and Global Brands Group.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.