Womenswear etailer PrettyLittleThing has announced its first catwalk show, which will take place during New York Fashion Week on 6-11 September.
Announcing the news on Instagram, founder and CEO Umar Kamani said: “This is a dream come true for me. A big step for the brand where we aim to bring diversity, inclusivity and affordability to fashion week.”
The show will take place on 8 September with performances from american singer Ashanti, and american rappers Lil’Kim and Saweetie. It will be live-streamed on the brand’s Instagram.
In April, the etailer unveiled its first recycled collection, and also partnered with clothing recycling app Regain, which diverts unwanted clothing from landfill.