French luxury group LVMH has partnered with singer Rihanna to launch a new luxury fashion label, Fenty, this spring.
Fenty, developed by Rihanna, will feature clothing, footwear and accessories and will be based in Paris.
Bernard Arnault, chairman and CEO of LVMH, said: “Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO and a terrific leader. She naturally finds her full place within LVMH. To support Rihanna to start up the Fenty Maison, we have built a talented and multicultural team supported by the group resources. I am proud that LVMH is leading this venture and wish it will be a great success.”
Rihanna, whose full name is Robyn Rihanna Fenty, said: “Designing a line like this with LVMH is an incredibly special moment for us. Mr Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”