Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Exclusive: Saint James sails into the UK

French heritage lifestyle brand Saint James will be opening its first standalone store in the UK ahead of Easter 2020, Drapers can reveal.

The store, which will be around 650 sq ft, is expected to open in London in March or April next year. 

The brand was founded in 1889 in the village of Saint James, near Mont Saint Michel in Normandy. Having started dressing sailors in a small village French village, it now operates in more than 25 different countries. The brand has around 150 stockists in the UK.

The European market, including the UK, represents around 30% of Saint James’ business. 

Saint James CEO, Luc Lesenecal, told Drapers: “We have been present in the UK market for the past 15 years and the brand is well-known there, so we think it is now a good time to open our own store in the capital. We don’t know where yet exactly, but we have two or three location options on the cards.”

He added: “After this I would like to open a store in Manchester and somewhere in the south, near the coast.” Bournemouth, Cornwall, Devon and Whitstable in Kent are current options. 

Retail prices range from £65 for a striped cotton T-shirt to £400 for a pea coat. 

 

 

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.