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Scamp & Dude to open first store

Kidswear brand Scamp & Dude will open its first bricks-and-mortar store in Highgate, London in time for Christmas.

The kidswear brand, which also offers smaller men’s and women’s ranges, will open the 810 sq ft store on Highgate High Street on 1 December.

Founder Jo Tutchener-Sharp told Drapers: “I took part in a pop-up shop with Instagram in the summer and absolutely loved meeting customers face to face.

“I usually communicate with customers over social media or email and it was so nice to see them walking in, wearing their Scamp & Dude with big smiles on their faces telling me what Scamp & Dude means to them. It made me realise I would really love to open our own shop as customers want to come and visit, to feel the products for themselves and to meet the team.”

The store will stock both the kids’ and adult collections, as well as Anya Hindmarch candles.

Tutchener-Sharp founded the brand after she suffered a brain haemorrhage and had to leave her children to undergo brain surgery.

This inspired her to create a brand that “helps children feel more secure when apart from their loved ones”, featuring the Superpower Button logo that “gives children strength when they need it most”.

The news comes after Scamp & Dude won a settlement against Next this month over a design copyright dispute.

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