Scotch & Soda has decorated six London buses as part of its Christmas marketing campaign.
Each bus is covered in a galaxy visual that mirrors a key print in its current collection. Designed by one of Scotch & Soda’s in-house graphic designers, the starry pattern is inspired by the night sky during the festive period. The brand’s name will also be lit up among the stars in LEDs.
The fleet was launched last Wednesday and will run for a total of five weeks.
It follows the success of the brand’s 2016 tram advertising campaign in Amsterdam.