H&M has announced Priya Ahluwalia as the winner of the H&M Design Award 2019 for her sustainable collection.
London-born designer Ahluwalia looked to her Nigerian and Indian heritage for the collection, which combines recycled materials with new sustainable fabrics to highlight waste issues in the garment industry.
The judging panel included Christiane Arp, editor-in-chief of German Vogue, broadcaster and consultant Camille Charrière, writer Charlie Porter, and H&M’s creative advisors Ann-Sofie Johansson and Margareta van den Bosch.
Johansson said: “Priya is unique – something very new and exciting. She is a designer marrying sustainability with wearability and fashion. Priya proves that forward-thinking fashion can be sustainable.”
Ahluwalia is an MA design graduate from the University of Westminster and will receive a prize of €50,000 (£44,492). Her menswear collection is “sporty, playful and serious in its message”.
Previous winners of the award included Richard Quinn, who made headlines when the Queen sat front row at his autumn show at London Fashion Week and presented him with the inaugural Queen Elizabeth II Award for British Design.
Last year’s winner, Stefan Cooke, is now showing at London Fashion Week Men’s and is stocked in stores including Dover Street Market.
Since the award was launched in 2012, 4,000 applications have been received and more than 100 graduates have taken part. In 2019 it was open to both BA and MA graduates from 42 selected design schools in 17 countries.