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Exclusive: The Chapar goes into administration

Online menswear styling service The Chapar has gone into administration, Drapers can reveal.

The company, founded in 2013 by father and son Joe and Sam Middleton, appointed Sheniz Bayram of Antony Batty and Company as administrator at the end of last week.

The Chapar vacated its London office at the Business Design Centre in Islington on Thursday, although it is understood that its Nottingham head office is still open. The business also has a warehouse in Nottingham. The website is still operating online.

It is not clear at this point whether any redundancies have been made. The business is thought to employ around 50 people. 

A former employee told Drapers: “The business was doing really, really well 10 months ago. But it all started going wrong after the merger with Enclothed at the end of 2018. There was a big conflict of interest between the two businesses.”

The company bought rival personal styling business Enclothed in July and launched a £500,000 investment round. The merged business had a database of more than 150,000 UK and European customers, and 30,000 active shoppers.

Drapers understands Sam Middleton exited the business several months ago and Enclothed founders Levi Young and Dana Zingher have been running the business since. 

In 2017, The Chapar, which stocks brands including Barbour, Gant and Eden Park, raised £1.3m in capital through a crowdfunding campaign. At the time it said it planned to invest the capital in online and offline marketing in a bid to attract new members.

Joe Middleton, formerly president of Levi Strauss Europe, left the company in October.

Drapers has contacted The Chapar for comment.




Readers' comments (2)

  • Crowdfunding strikes again.

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  • I opened City Gate in 1974 and have seen them all.The 3 Day Week,Black Wednesday,The Banking Crisis,The Winter of Discontent.The Aweful Autumn, The Spring You Could Spit At and The Summer Of Shite.As Phil Collins would say " There's Something in the Air" So download CCR's "Bad Moon Risin'"and hold on to your hats.Love and peace xx

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