Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Exclusive: The Chapar bought out of administration

Online menswear styling service The Chapar has been bought out of administration and will relaunch in the next few weeks, Drapers can reveal. 

The company, founded in 2013 by father and son Joe and Sam Middleton, appointed Sheniz Bayram of Antony Batty and Company as administrators in March. 

It has now emerged that entrepreneur Edward Janes took over the business for an undisclosed sum, to prevent it from going deeper into administration and ultimately closing.

Because of the terms of administration, The Chapar said it was unable to let its customers know that it was not permitted to operate, and cited this as the reason for why customers did not receive the trunks they had ordered. 

A spokesman said: “We apologise for the inconvenience we caused to our customers and the damage we did to our brand, but be sure we’re on the move to repair our bond with our customers and compensate them.”

Janes is seeking a way to compensate the customers for the trunks they did not receive. 

With the goal of bringing in bigger brands as well, he is keeping up with the mission the company initially had “to bring our customers the best clothing that is right for their style at a great price”: “One of the biggest plans we have going forward is the idea of creating a specialised members-only level that allows you, the customer, to have access to different levels and perks. Such as special discounts, invitations to private quarterly events, discounts to upcoming performances and experiences.

“This is something we’re very excited to speak about and share with you once the new site is operational”, the spokesman added. 

However, The Chapar announced that it will remove the free delivery option for non-members. It found that this was one of the key reasons brands were hesitant to work with it, because of a perceived lack of prestige. 

The website is expected to be up and running in the next few weeks. 

The company bought rival personal styling business Enclothed in July and launched a £500,000 investment round. The merged business had a database of more than 150,000 UK and European customers, and 30,000 active shoppers.

Drapers understands Sam Middleton exited the business several months ago and Enclothed founders Levi Young and Dana Zingher have been running the business since then. 

In 2017, The Chapar, which stocks brands including Barbour, Gant and Eden Park, raised £1.3m in capital through a crowdfunding campaign. At the time it said it planned to invest the capital in online and offline marketing in a bid to attract new members.

Joe Middleton, formerly president of Levi Strauss Europe, left the company in October.


Readers' comments (1)

  • The curse of crowdfunding strikes again! Never invest in something the banks and owners refuse to do.

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.