Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We use cookies to personalise your experience; learn more in our Privacy and Cookie Policy. You can opt out of some cookies by adjusting your browser settings; see the cookie policy for details. By using this site, you agree to our use of cookies.

The Iconic launches sustainability filter

Australian multibrand etailer The Iconic, owned by Global Fashion Group (GFG), has introduced a new filter to allow customers to search for sustainable products.

Labelled the “Considered Edit”, it is divided into five categories: animal friendly, community engagement, eco-production, fair production and sustainable materials.

It currently features 6,400 products, all of which are made using at least one material or process that is better for humans, animals or the environment than conventional alternatives, or from a brand making contributions to the environment or communities. The Iconic expects to grow the Considered assortment to more than 10,000 products in the short-term. 

The Iconic said the new feature aims to “demystify the complex and sometimes confusing world of sustainable fashion” by enabling customers to shop according to their own values.

GFG co-CEO, Patrick Schmidt added: “(GFG) understands the responsibility we have to both our customers and our planet.

“Sustainability is an essential component of ensuring long-term business value and as part of better managing our own impacts, we see an opportunity to drive this conversation forward.

“We know that (Considered by The Iconic) is a journey and we still have much work to do.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.