Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Toast launches clothes-swap scheme

Womenswear brand Toast is launching an in-store clothes-swap initiative next month to help customers “celebrate” a more circular community.

Designed to encourage mindful consumption, “Toast Circle” invites customers to donate up to five items of “high-quality” clothing, which they can then trade for other items donated to their local Toast shop.

Each piece will have a tag outlining the item’s history and how it has been worn, as well as its value.

The scheme will first trial in the brand’s Edinburgh, Bath and Westbourne Grove, west London, stores, with a view to rolling it out to all Toast shops in 2020.

Readers' comments (1)

  • Great idea! Most consumers are loyal to brands they like and this is a good way to find and reuse clothing likely to be appealing. We are guessing it will appeal well to the Toast consumer. The only snag we can see is does everyone remember what they paid or will Toast tell them?

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.