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Toast launches clothes-swap scheme

Womenswear brand Toast is launching an in-store clothes-swap initiative next month to help customers “celebrate” a more circular community.

Designed to encourage mindful consumption, “Toast Circle” invites customers to donate up to five items of “high-quality” clothing, which they can then trade for other items donated to their local Toast shop.

Each piece will have a tag outlining the item’s history and how it has been worn, as well as its value.

The scheme will first trial in the brand’s Edinburgh, Bath and Westbourne Grove, west London, stores, with a view to rolling it out to all Toast shops in 2020.

Readers' comments (1)

  • Great idea! Most consumers are loyal to brands they like and this is a good way to find and reuse clothing likely to be appealing. We are guessing it will appeal well to the Toast consumer. The only snag we can see is does everyone remember what they paid or will Toast tell them?

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