Topshop is relaunching its make-up line with newly designed packaging and “Leaping Bunny” cruelty-free certification.
The range was originally discontinued earlier this year and has been running down stock in stores. New products have also been introduced, including 83 shades of lipstick, increasing the size of its beauty range by around five times.
In response to customer feedback, the new range has a more elegant, minimalist look in matte black and gold, and can claim to be free from animal cruelty. Demand for cruelty-free beauty has been growing in recent years. Consumer research company The NPD Group announced in a report in March that cruelty-free beauty brands had grown by 18% in the year to 31 Janaury 2018, compared with overall growth of 7% in the sector.
To qualify for the Leaping Bunny standard, brands must not test on animals or use ingredients that have been tested on animals, and must monitor suppliers to ensure these standards are met, among other criteria.
Topshop originally launched its make-up collection in 2010 and will launch the new-look range on 2 November.