Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Topshop launches digital dating programme

Topshop has launched a digital dating programme called “Date Dash”, as part of its new creative campaign. 

Topshop and Topman has partnered with media group Vice’s creative agency, Virtue, to create the competitive dating show. 

Three contestants arrive at a Topshop/Topman store in either Glasgow, Manchester or London’s Oxford Street, and have to race against the clock to assemble an outfit to “impress” an eligible date.

Available to view on desktop and mobile at and, the six-part series consists of one episode once a week between 8 July and 12 August. 

The first episode is currently live at

Jason Griffiths, group brand and communications director at Topshop Topman, said: We have focused our efforts on producing dynamic content that entertains, informs, and emotionally connects our audience. Partnering with Virtue has taken us in a new direction, one that shines a spotlight on entertainment-first content that inspires in an inclusive, fun way.”





Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.