Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We use cookies to personalise your experience; learn more in our Privacy and Cookie Policy. You can opt out of some cookies by adjusting your browser settings; see the cookie policy for details. By using this site, you agree to our use of cookies.

Exclusive: UK women's brand Pilot sold to Chinese corporation

British womenswear brand Pilot has been sold by its Hong Kong-based owners, Fast Fashion Global, to a Chinese corporation, Drapers can reveal. 

Drapers understands the business was acquired last month, but the Chinese corporation has not yet been revealed. 

A spokeswoman for Pilot said the main acquisition driver was the company’s strong presence in several Asian markets.

Pilot was founded in the mid-1980s by Jeremy Whaley. 

In 2005 its parent company Pilot International, which operated a 70-strong chain of Pilot clothing stores in the UK, went into administration and several stores closed. 

The Pilot brand rights were purchased by Fast Fashion Global in 2015. At that time there were around 40 Pilot stores in the UK. These stores were operated by several franchisees under the Pilot name.  

As and when franchise agreements came to an end, they were not renewed.

There are currently no Pilot stores in the UK, but there are several Pilot franchise stores overseas.

In the UK Pilot has some wholesale stockists and runs a transactional website. 




Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.