Kidswear brand Velveteen will open its first UK store in London’s Notting Hill next month.
There will be a soft launch mid-to-late February.
The 1,100 sq ft unit at 46 Ledbury Road will showcase the spring 19 collection entitled Wish You Were Here, inspired by Sri Lanka, Japan and India.
Velveteen has more than 150 stockists across 20 countries around the world, including Harrods, Harvey Nichols, Smallable and Neiman Marcus.
Founder and creative director Laura Egloff launched the baby and childrenswear brand online in 2013.
She already has two stores open in Hong Kong.
Egloff wants to see how consumers respond to the UK store compared to her other two stores, but if all goes well she “would love to expand further”.
Retail prices will range from £10 to £150.
You might also like...
Chinti & Parker to open first permanent store
Premium women’s knitwear brand Chinti & Parker is opening its first permanent store after operating several long-term pop-ups.
Reformation to open first UK store
Los Angeles-based womenswear brand Reformation will unveil its first UK store in London later this year.
Kids Cavern to open third store
Independent designer kidswear retailer Kids Cavern is opening a new store at Intu Trafford Centre on Friday.
First look: Puma's New York flagship
Puma has opened its first North American flagship at 609 Fifth Avenue in New York.
Have your say
You must sign in to make a comment
Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.