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Exclusive: Weekday plots Shoreditch store

H&M group-owned fascia Weekday is planning to open its third UK store in London’s Shoreditch, Drapers understands.

It is understood that the 4,000sq ft store will be located at 19-23 Bethnal Green Road. 

The Swedish young fashion brand has recently been seeking to expand its portfolio across London village settings, sources have suggested. 

It opened its first UK store on Regent Street on 18 August 2017 and its second, just two months later, at Westfield Stratford City 

Weekday was founded in 2002 in Stockholm, Sweden, and positions itself as a “modern and mindful” fashion and denim brand for men and women.

It has stores in 10 countries across Europe including Sweden, Norway, Germany and Finland. 

H&M group declined to comment. 



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