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Why a sustainable approach can change the digital landscape

Olivia Dowie, chief executive officer at sustainable clothing brand Riley Studio, told delegates at Drapers Digital Festival how digital can be utilised to accommodate the sustainable shopper.

Launched in August 2018, Riley Studio is “on a mission to change mindsets and make conscious consumerism the norm”.

Riley Studio creates products using only waste materials, such as fishing nets and plastic bottles. Dowie said this is because customers nowadays are looking for honesty, transparency, traceability, sustainability and responsibility.

She said: “Consumers want to know who has made their clothes. People are really asking the question, going deeper into the brand supply chains.”

Dowie explained how technology can be used to change the digital landscape and make it sustainable, by using:

Collective voices

The sharing economy making its way into the fashion industry, helping to tackle overproduction. 

Pull vs push supply chain systems

Under a pull supply chain, actual customer demand drives the process, while push strategies are driven by long-term projections of customer demand. 


For example, Etsy, StoreEnvy and The Little Market. 

Rental platforms 

For example, Frontrow, Girl Meets Dress and Hire Street. 


Applications to help consumers know how ethical their clothing is, such as Good On You. 

The power of social media

For example, Instagram pages “outing” unethical/unsustainable brands and retailers. 

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