Premium kidswear brand Wild & Gorgeous entered administration on 2 January after “facing tough market conditions and accruing losses”.
James Stares of JWS Business Recovery has been appointed as administrator.
Both of the brand’s retail shops, located in London’s Primrose Hill and Notting Hill, have closed and the design studio in West London has been mothballed. The website is still trading with heavy discounts but the head office is operating normally.
Nine staff have been made redundant – around half of the total workforce.
The wholesale side of the business has been put on hold for spring 19 and orders delayed as the administrator seeks a buyer for the company.
The brand has 15 UK stockists and 18 in the US. It also has several in Canada, France, Italy, Germany, Switzerland, Netherlands, Latvia, Scandinavia, Australia and Asia.
Wild & Gorgeous launched in September 2016, evolving out of girlswear brand Ilovegorgeous, which was founded in 2006 by Lucy Enfield and Sophie Worthington.