Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Woolrich appoints new CEO

US outerwear brand Woolrich International has appointed VF Corporation’s Stefano Saccone as chief executive.

Saccone will spearhead Woolrich’s global development plan, following its takeover by L-Gam, the investment fund for Lichtenstein’s royal family, in October. The growth plan pinpoints developing markets, including Asia, England and France, with a particular focus on the brand’s repositioning in the US market.

The company will also consolidate and expand its direct-to-consumer channel, focusing on ecommerce and omnichannel integration. 

Saccone joins from VF Corporation where he spent seven years, most recently as EMEA vice president/general manager of Vans. He previously worked across marketing roles at Ralph Lauren and was general manager of sportswear and action sports at Nike. 

He will begin his role during the summer. 

Woolrich International ended 2017 with revenues of €180m (£158m) and has a global network of 32 branded stores. It is also owned by Japanese firm Goldwin Inc.


Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.