YouTube has introduced a new feature that allows users to sell their own merchandise through their channels.
The “merch shelf” allows users that are part of the Partners Programme and have more than 10,000 subscribers to sell T-shirts, tote bags, phone cases and other products via their YouTube channels.
The feature was developed in partnership with customer merchandise platform Teespring, and works across mobile and desktop video.
It first launched in the US in June and has now been rolled out in the UK, France, Germany, Italy, the Netherlands, Portugal and Spain.
YouTube has 1.9 billion users and says 64% of 18-to-24-year-olds use the platform at least once a day. More than 400 hours of video are uploaded onto YouTube every minute.