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Laura Ashley to increase its clothing offer as sales rise

Laura Ashley reported a 25.9% rise in fashion sales for the year to January 27. Fashion accounted for 18% of the chain's total annual sales of £225 million, including homewares and accessories. Laura Ashley chief executive Lillian Tan said the retailer, famed for its floral prints, would grow its clothing offer to account for 20% of the business this year. Laura Ashley is to celebrate the boost in fashion sales by launching a heritage range on April 16. The 26-piece Laura Ashley Archive collection draws on original styles, prints and fabrics from the 1960s and 1970s, and includes a maxi-length halterneck dress, printed smock tops and soft quilted printed bags, with prices ranging from £20 to £80.

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