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Laurel picks up new UK agent

Premium German womenswear brand Laurel has switched its UK agent and is now working with Diane Sykes Fashion Marketing.

The brand, which has over 1,000 points of sale worldwide, was previously looked after by Four Marketing and celebrated its 40th anniversary earlier this year.

Diane Sykes Fashion Marketing looks after brands including Marc Aurel and Fee G, and takes over the sales for Laurel with immediate effect, showcasing the label at its showroom in the West End.

Wholesale prices for the autumn 18 collection range from £36 for a T-shirt to £162 for a coat.


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